For agencies
When a client gets a label letter, they call you first.
Social, creator and performance agencies use OKtoRun to check content before it goes live and to give clients an independent green, yellow and red review of what's already running. Protect your clients, and protect yourselves.
✓ Check before you deliver✓ Reports you can share with clients✓ Every flag confirmed by a person
You're in the middle, whether you like it or not
Agencies sit between creators who choose the music and brands who post and boost the content. Your contract may say the client approves everything. In practice, when a label writes to a client about songs in their TikTok and Instagram posts, the first meeting is with you. Who briefed the creators? Who signed off? Why did nobody catch it?
It's not a hypothetical. Record labels have sued Kroger, Quince, DSW, Crumbl and Marriott over music in social posts, and several of those cases include videos by influencers the brands paid. Each case counts damages per song, up to $150,000 per work if the use is found willful. Even when the client settles quietly, the relationship with the agency that delivered the content rarely comes out of it unchanged.
Two ways agencies use OKtoRun
Check before delivery
Send us creator drafts and finished edits before they go to the client or go live. We flag songs that aren't cleared for brand use and creator rights that won't cover the planned run. You fix them while it's cheap.
Offer it to clients
Bundle an independent check into a retainer, add it to an onboarding audit, or resell it as a standalone review. It's a useful opening for new business: "here's what's sitting in your account right now."
A real-feeling example
Your team runs creator content for a mid-size beauty brand. Twelve creators a month, a handful of the best boosted as partnership ads and Spark Ads. One creator likes to cut her videos to whatever's trending, and she's good, so nobody pushes back.
Six months later the client's legal team forwards a list of 19 posts with songs a label says weren't licensed. Seven came from your campaigns. Now your account lead is pulling briefs from Slack and trying to prove the creator ignored them.
With a check before delivery, those seven videos would have come back red, each with a note: swap the track or license the song. The creator re-cuts with a Commercial Music Library sound or her own audio, the video ships, and there's a record that your agency caught it. That record is worth something when a client asks hard questions later.
Reports your clients can read
Our reports are written for marketers, not lawyers. Each post gets one of three labels:
- Green, OK to run. Cleared music, original audio, voiceover, or licensed tracks, with creator rights that cover the use.
- Yellow, check soon. Something needs a decision, like creator rights ending next month or a track we couldn't confirm.
- Red, fix now. A song that isn't cleared for the way it's being used, or creator content running past its license.
Every flag is confirmed by a trained reviewer and comes with the fix. You can forward the report as-is, or pull the findings into your own client deck. If you want it to feel like part of your service, talk to us about how reports are presented to your clients.
What we check
Today we cover the two problems behind most of the letters brands receive:
- Music. We identify the song in every video, including sped-up versions, covers and songs uploaded as "original sound," and check whether it's cleared for the way the content is used: organic brand post, creator post, or paid ad.
- Creator rights. If a usage license runs out, we flag content still live or still running as an ad after that date. Clients can track license dates in our free creator license tracker.
Stock footage, images and AI likeness checks are coming soon.
How it works for agencies
- Tell us which clients or campaigns to check. Handles, post links, or uploaded drafts. No logins or passwords.
- We collect the content, including creator and affiliate posts about the brand and any ads we can see.
- We identify every song and check creator rights, then a reviewer confirms each flag.
- You get the report in 5 business days, faster for small pre-delivery batches.
- We re-check after fixes, so you can tell the client it's done.
Pricing for agencies
Single checks start at $500 for up to 100 posts, free if there's nothing to fix. Agencies checking several clients, or running pre-delivery checks every month, get pricing built around volume. We don't have a one-size partner program. We'd rather work out terms that fit how you sell, whether that's bundled into retainers or resold as its own line item. Talk to us about agency pricing and partner terms.
Start with one client. Pick the account with the most creator content and paid boosting. Use the result to decide whether to make it part of every engagement.
Why an independent check helps
Agencies are good at making content. Checking it is a different job. It means matching audio against recordings, tracking which songs labels go after, and keeping up with platform music rules that change without much notice. Doing it in-house means a junior person scrubbing through videos with Shazam open. Doing it with us means a clear list, confirmed by people who do this all day, that you can show a client.
Tell us about your agency
Common questions
Can an agency be liable for music in client content?
It depends on your contracts and the facts, and you should ask your lawyer. In practice, the agency that briefed creators and delivered the content is usually pulled into the conversation when a client gets a claim.
Do you offer a reseller or partner program?
We work out agency terms case by case rather than with a fixed program. Tell us how you'd like to offer it to clients and we'll propose pricing.
Can we check content before it's posted?
Yes. Upload drafts or share links to unpublished edits. Checking before delivery is the cheapest time to fix a song problem.
Can we share the report with our clients?
Yes. Reports are written for marketers and can be forwarded as they are. Ask us about how reports are presented if you want them to sit inside your own service.
Do you need access to client ad accounts?
No. We work from handles, links and uploads. We never ask for passwords.
Related
General information, not legal advice. Platform rules and licenses change; check the current terms or ask your lawyer about your situation. Lawsuit figures are as reported and represent claims, not findings, unless noted.